Job Analytics
This section explains how to understand and use the job performance data available in the FashionUnited Dashboard.
Dashboard home statistics
Section titled “Dashboard home statistics”The Dashboard Home page provides a high-level overview of your job posting performance. See Dashboard Overview for a full tour of this page.
Key metrics explained
Section titled “Key metrics explained”Active jobs
Section titled “Active jobs”The number of job postings currently published and visible to candidates on FashionUnited.
Page views
Section titled “Page views”The total number of times your job postings have been viewed by candidates. This counts each visit to a job detail page.
Apply button clicks
Section titled “Apply button clicks”The number of times candidates clicked the “Apply” button on your job postings. A high click count relative to page views indicates your job descriptions are compelling.
Applicants
Section titled “Applicants”The total number of completed applications received across all your job postings. Compare this to apply button clicks to understand how many candidates complete the application after clicking. NOTE: if an external apply link is used for applications, the number of applicants on FashionUnited will always be 0. Results need to be tracked via your own ATS system.
Reposts
Section titled “Reposts”The number of times your jobs have been reposted (re-published before expiry date). Useful for tracking how often a role’s expiry date is being extended.
Job publications
Section titled “Job publications”The total number of job publications, including first-time publications and reposts.
Monthly trend charts
Section titled “Monthly trend charts”The dashboard home shows 12-month trend charts for each of the key metrics above. These charts help you:
- Spot seasonal patterns — Identify which months see more candidate activity
- Measure campaign impact — See whether changes to your job postings affect views or applications
- Track growth — Monitor whether your recruiting reach is growing over time
Per-job statistics in the Jobs Table
Section titled “Per-job statistics in the Jobs Table”The Jobs Table (Jobs > Jobs Table) shows performance metrics for each individual job posting:
| Column | What it shows |
|---|---|
| Views | Number of times this specific job was viewed |
| Apply Button Clicks | Number of apply button clicks for this job |
| Applicants | Number of applicants for this job |
Sort and filter the table to identify your best and worst performing postings.
Comparing jobs
Section titled “Comparing jobs”Sort the Jobs Table by views, apply button clicks, or applicants to quickly see which jobs attract the most attention. This can help you:
- Identify which job titles and descriptions resonate with candidates
- Understand which locales generate the most interest
- Decide which jobs to repost or highlight
Understanding the numbers
Section titled “Understanding the numbers”What affects page views?
Section titled “What affects page views?”- The number of locales the job is published in
- Whether the job is highlighted (promoted)
- How recently the job was published (newer jobs appear higher in search results)
- The attractiveness of the job title
What affects apply button clicks?
Section titled “What affects apply button clicks?”- The quality and clarity of the job description
- Salary and benefits information
- Company reputation and profile completeness
- Location desirability
What affects applicant count?
Section titled “What affects applicant count?”- The simplicity of the application process (simpler forms get more completions)
- Whether the apply button links to FashionUnited’s built-in application form or an external URL
Role-based visibility
Section titled “Role-based visibility”Not all statistics are visible to every user. What you see depends on your account roles:
| Role | Statistics visible |
|---|---|
| Job Statistics | Active jobs, page views, apply button clicks |
| Applicants | Applicant count and monthly applicant chart |
| Transactions | Reposts, job publications, and monthly charts |
If you are missing expected statistics, check with jobs@fashionunited.com.
Next steps
Section titled “Next steps”- Post a new job to grow your reach
- Manage your applicants to keep your pipeline moving
- Edit your company profile to improve your employer brand